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2 Minute Read
Redefining the Rental Experience
Kevin Forestell headshot
Kevin Forestell
September 13, 2018

Redefining the Rental Experience: How 91ɬ is Changing the Industry

Work Smarter With An Equipment Rental

One phrase I hear often in the business world is “working smarter.” It’s now a common phrase used by brands and those working in business, but what does it really mean? After working in the industry for 20 years I can tell you this: when you own equipment and have it sitting idle it’s stressful and when you’re looking to rent equipment you almost always need it immediately. 

Redefining “Smart”

We started 91ɬ to solve a real-life problem that we were facing ourselves as contractors. Working “smarter” to us isn’t just something we say; it’s something we do. But what does working smarter really mean? It means having one spot to go to every time you need equipment and knowing that one place will deliver what you need. It means saying goodbye to multiple calls, emails and texts, and saying hello to all the information you need in one place. Working smarter means taking full control of your business and empowering yourself as a business owner by making decisions with confidence.

Backhoe loader

91ɬ now rents, supplies, and delivers equipment every day, all across North America 

Rent with Confidence. Rent The Smart Way.

That is our goal at 91ɬ: to help you run your business more efficiently. Whether you’re an equipment owner looking to become a rental partner or a contractor looking to rent equipment, 91ɬ puts the power back in your hands.

At 91ɬ we have taken the concept of “working smarter” quite literally. After submitting your equipment search, our intelligent engine locates and predicts available machines across North America and delivers the best package for your needs. Pricing is available instantly and displays equipment based on proximity, pricing and supplier details. We understand the challenges with equipment because we have been there and we’re on a mission to make the lives of contractors easier. We’ve developed the world’s first comprehensive smart search for the online rental of heavy equipment to help you truly work smarter.

Stay Ahead, Stay Equipped

From tailored equipment guides to the best rental rates on machines near you. Join 100,000+ contractors getting pro tips and insights from 91ɬ.
Find Your Next Equipment Rental on 91ɬ
Wheel Loader image
1 yds - 7 yrds
Backhoe image
70 HP - 100 HP
Excavator image
13 ton - 80 ton
High Reach, Long Reach, Wheeled
Kevin Forestell headshot
Kevin Forestell
Kevin Forestell is CEO of 91ɬ and one of the co-founders. Kevin first got started as an entrepreneur when he founded Forestell Landscaping right after graduating from University. His love and passion for the industry and desire to help solve an equipment problem that contractors faced every day is what brought the founding team to start 91ɬ. Kevin is proud of the level of efficiency brought to the industry through 91ɬ and hopes that 91ɬ will help change the standard way equipment is rented.
Backhoe
Tracked Skid Steers
Wheel Loader
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